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Why Invest in a Nutraceutical Consults                                                                  Page 2

Consumer Reports goes on to say (misleadingly, I might add) that “Despite their popularity—Americans spent almost $4.7 billion on multivitamins in 2008, up from $3.7 billion in 2003—there's virtually no evidence that they improve the average person's health.”  Consider the deficiencies shown in our Major Nutrient Deficiency table and ask yourself whether or not CR’s position is credible.

The Triage Theory of Age-Associated Chronic Disease

While millions of Americans have weighed in on whether or not nutraceuticals have utility for them in their self-care management.  The marriage between its science and business interests means that hundreds of thousands are not getting what they are trying to buy in their purchases.  That is, there is a strong and potent case for the use of nutraceuticals that is even more important than buying life insurance.  Presently, life insurance is to pay your survivors money upon your demise.  Nutraceutical life insurance grounded in an approach to optimize your health and longevity.  Bruce Ames’ Triage Theory succinctly expresses this argument and, in addition to my own personal and professional experience, is at the core of my advocacy for their use.   While I do not advocate following his example, one of today’s foremost futurists and geniuses, Ray Kurzwell, is currently taking a 150 nutrients a day trying to assuage the deficiencies inherent in today’s environment and food production soils.

Nutraceutical Resources

There is a myriad of resources about nutraceuticals in the marketplace, including the National Institute of Health’s Office of Dietary Supplements (ODS).  Despite its name, ODS has seemed slanted against use of nutraceuticals.  Another resource,  Consumer Labs (CL) specializes in conducting independent tests and reviews of vitamins and minerals and has a close relationship with ODS.  In keeping with its close relationship, Consumer Labs also seems to have a definite slant against nutraceuticals.  CL charges subscription fees to users of its website.  It also offers a seal of approval program to nutraceutical manufacturers.  Manufacturers pay CL for the service. Another, resource is from NutriSearch Corporation (NSC).  NSC also does comparative research and analysis studies about neutraceuticals and publishes a consumer and professional version of its book, “Comparative Guide to Nutritional Supplements.”  NSC has also developed an overall framework comprised of criteria to be used in assessing a nutraceutical’s efficacy in terms of how well the nutraceutical supports various body systems, overall.  The criteria are: